Director of Client Services
Nancy Krawczyk joined the Network of Executive Women as director of client services in April 2007. Since then she has traveled across the country to help NEW sponsors maximize their investment while managing and expanding additional regional committees. Before joining NEW’s staff, she played a major role in establishing the Network’s Greater Philadelphia Area committee and was the Ambassador to the Network of Executive Women from 2005 to 2007 for the Campbell Soup Company.
Krawczyk has more than 20 years of CPG marketing, sales and category management experience. She began her career at McCormick & Company and after two years, joined the marketing team at the Campbell Soup Company. She managed multimillion-dollar brands and budgets, launched new items and advertising, and developed personnel. She moved into sales to leverage her marketing background and to apply consumer centric principles to the new field of Category Management and Customer Marketing. She worked with retailers across all channels and developed sales strategies to create successful business plans.
She has always had a passion for diversity and was a founding member of the Women of Campbell’s Network and president of this affinity group for several years. She has also served in a variety of volunteer service positions, including seven years on the board of the YWCA of Camden County, New Jersey, and as a member of the Philadelphia International Visitor’s Council. Krawczyk holds an MBA from Georgetown University and a Bachelor’s degree in psychology and sociology from Boston College. She lives in Bucks County, Pennsylvania, with her husband Joe Priory.
Q. NEW’s regional committees have really expanded since NEW started seven years ago. What do you think is behind this growth?
A. Regional groups are growing so fast because there is a demand for quality programs that are local and economical. Women around the country see the value of attending our events, because they can build new skills while expanding their personal networks. Our networking events focus on relevant topics like leadership, negotiation, career planning, mentoring and diversity education. In fact, several companies use our programs as a complement to their training and development programs and intentionally integrate participation into employee performance reviews. Most programs are conducted over lunch and usually cost only $50 per person, although there are a few regional groups that offer breakfast or dinner meetings to meet the needs of their members. This year, we will have 25 regional programs that will offer learning experiences via motivational keynote speakers, as well as skill building workshops and interactive panel discussions, so be sure to check out our website for the latest information on local events.
Q. What are some of the biggest lessons you’ve learned since joining NEW?
A. Be intentional! One important lesson focuses on the impact of tracking written goals with tangible measurements via our annual scorecard process. We work with sponsoring companies to understand their diversity goals and then create customized plans that deliver results. Through our educational programs, regional committees, website and PR, we provide opportunities to build leadership skills and provide valuable networking and industry exposure to help advance careers. We collaborate with our sponsors’ internal affinity groups so they can leverage our resources and offer speakers, programs and proprietary research like our Best Practices special reports to enhance employee engagement and promote overall diversity awareness within their companies. Since I spend a lot of time on airplanes, I now have more time to stop and to reflect on the impact of the work we are doing. There is power in reflection! To get the most out of NEW programs and resources, participants need to reflect on the lessons learned and determine the impact to their personal and professional goals. We have several sponsoring companies like Sara Lee, Nestlé Purina, and Johnson & Johnson that have their members formally de-brief after an event in order to share their experiences and learning with other colleagues. At Sara Lee, Kim Feil, the chief marketing officer, created four questions to ensure that her associates would actively listen and learn. We are now integrating her questions and this process into our First-Timers Reception at our NEW Leadership Summit in October.
Q. You’ve been to a lot of NEW regional events. What makes them special?
A. There is a certain magic that happens at NEW events, which I believe centers on our strong need to have meaningful connections. People come together at a NEW event and find new friends, supporters and mentors, and get opportunities to learn and grow. The committees have lots of energy and our speakers tap into it to create an inspiring experience. When I first attended a NEW event, I met people who had similar career experiences and I immediately felt their support. I realized that I was not alone and that many other people faced similar career challenges at their organizations. We need to be the catalysts for change within our companies and NEW can be part of that solution. When we expose people to NEW programs, we provide diversity awareness that can change their hearts and minds and open their eyes to the full impact of employee engagement to the bottom line
Q. NEW regional committees have a benefit that extends far beyond the event itself.
A. Absolutely, it’s the whole process -- the coming together, the planning, the opportunity to learn and lead, and the networking opportunities that often foster lasting friendships and informal mentoring opportunities. Regional committee members learn how to work efficiently through others, without direct reporting lines, and gain valuable project management skills. In addition, a successful event generates a great deal of pride across the committee and reinforces the impact that we as individuals can have on our industry. We can all make a difference and when we collaborate, our impact is that much larger. Last year more than 3,000 people attended our educational regional events, and we anticipate that this number will grow to more than 4,000 with the addition of the Charlotte, N.C .and Seattle, Wash., groups later this year.
Q. NEW regional events are done in a spirit of cooperation versus a spirit of competition.
A. NEW regional committees are unique in that they bring competitors, manufacturers, retailers and consultants together to talk about issues they have in common, such as recruiting, diversity, and leadership development. In addition, many peers share best practices so members can bring new insights back to their organizations to make this industry better for everyone. All groups start with a review of our anti-trust policy, so everyone is well aware that certain topics like costs and pricing are off limits. Regional groups are the one place where we all can come together as equals to learn and grow.
Q. It’s refreshing to see so many emerging leaders at NEW events.
A. Our mission is to attract, retain and develop women leaders in this industry through educational and leadership development programs and everything we do supports this mission. Regional events help emerging leaders build new skills and practice effective networking, so they can advance their careers. They also gain more exposure to senior leadership both within and outside of their companies. In addition, we have developed more targeted national programs to help women of color and executive leaders secure the support and information they need to advance. Since women are under-represented in senior management positions, we are committed to developing women leaders to make this industry more competitive. Women remain the primary shoppers and smart companies will tap into diversity to develop the programs, products and services that appeal to them.
Q. Some people have the impression that NEW is just for women.
A. That is absolutely false. NEW would not be where it is today without the support of men from this industry. A few wonderful men -- Bill Grize, Don Knauss and Larry McWilliams -- helped us start NEW over seven years ago. Men represent a critical part of our equation to create sustainable change. We value and respect all differences and in fact have men serve on our board -- including this year’s Outstanding Champion, James White of Safeway. Mike Gorshe of Accenture, John Saguto of Nestle Purina Petcare, Bob Dickson of MassConnections and Andy Lapayowker of Crown Central Petroleum are also active board members. We have found that regional committees that include men on their committees benefit greatly from their perspective. We need to recruit more men to serve on regional committees and to recognize those who are currently involved, including Robert Rempert, Campbell Soup, Ron Cole of Nestlé Purina, John Young of Kraft, Dale Meder of Nestlé Purina, Doug Buchanan of Brandywine Associates, Dave Fitts of Pepsi Bottling Group and Todd Sebastian of dummhumby, to name a few. Thank you for your support -- together we will make this industry better for everyone!
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