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Multicultural event promises diversity dividends

‘Leveraging Multicultural Diversity’ Feb. 7-8 in New York

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Industry CEOs draw 300 to Florida luncheon

Wawa exec addresses NEW luncheon in Philadelphia

Food business ‘a great destination’

Lessons to help you lead your multicultural teams
Executives from the consumer products and retail industries will come together February 7-8 at the Network’s first-ever multicultural leadership conference, “Leveraging Your Multicultural Workforce,” in New York City.

The hands-on experiential program will include guest speakers from the industry, three learning modules, and individual action-plan development for each company participating. The event is sponsored by KPMG.

“Leveraging Your Multicultural Workforce” will include diversity experts Cristina Benitez, president of Latino marketing firm Lazos Latinos; Joan Buccigrossi, director of diversity and inclusion for the Kellogg Company; Marie Quintana, vice president of ethnic sales development for PepsiCo; John Rodriquez, president of the Palacio Group; Sherri Toney, vice president, diversity and inclusion and engagement, of the Kellogg Company; Julie Washington, former director of shopper marketing for Procter & Gamble; and Denise Andrews and Candi Fetzer, founding partners of Legacy Unlimited. Diversity expert and author Trudy Bourgeois will facilitate the event.

Organizers say attendees will “learn how to manage across differences, get the most from today’s increasingly diverse work teams, and how to recruit and retain the multicultural talent needed to manage your business today.”

Strong agenda

The event will start Thursday morning, February 7, at the KPMG Heritage Training Center, 345 Park Avenue at Lexington Ave., in New York City. Bourgeois will open the session with an overview of the subject. Other opening day highlights will include presentations on “Managing the Multicultural Workforce” by Working Mother magazine and “Understanding the Issues,” a close-up look at multiculturalism in CPG/retail. Learning modules will focus on managing across differences, supporting the multicultural workforce, and white women as agents of change. The opening day will conclude with a reception and dinner.

Friday’s program will include presentations on how you can be an agent of cultural change and offer real-life lessons from women who have been change agents. A guided workshop will help attendees devise multicultural action plans for their organizations. The event will conclude at noon Friday.

The event is limited to members of the Network of Executive Women. Course fee is $995 for the first attendee from each company and $695 for additional attendees from the same firm. Headquarters hotel for the event is the New York Marriott East Side Hotel, 525 Lexington Avenue at 49th Street, New York, NY 10017.

To reserve a room or register for Leveraging Your Multicultural Workforce contact Anna Duran Martinez,  (713) 888-5305  

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Industry CEOs draw 300 to Florida luncheon

Three top executives head Tampa bill

Shelley Broader
An all-star panel of leading industry executives helped draw a record crowd of more than 300 executives at NEW’s Florida networking event October 5 in Tampa.

Speakers included Shelley Broader, president of Sweetbay Supermarket, Ed Crenshaw, president of Publix, Mike Salzberg, senior vice president of Campbell Soup Co. USA and president of Campbell Sales, and Celia Swanson, senior vice president with Wal-Mart Stores.

The executives were “expansive,” according to an article in the Tampa Ledger. “I think what you find many times in business is that a wrong decision is better than no decision,” Broader said. Crenshaw agreed. He said “the higher up you get in an organization you realize how much you don’t know. You need to be listening hard because you’ve got a lot to learn.”

Salzberg said “people get hung up on organizational charts,” the Ledger quoted. “Then it comes down to breadth of experience. Some of it is luck and timing, but a lot of it is work and perseverance.”  Swanson said one of her most important learning experiences in business was a period at Sam’s Club when the company went through five presidents. “With each president came a new vision. I really had to learn who I was and what I stood for.”


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Wawa exec addresses NEW luncheon in Philadelphia

Clothes drive helps less fortunate with style

Carol Jensen, senior vice president and chief marketing officer of Wawa, spoke to hundreds of NEW members and supporters at the Network’s Greater Philadelphia networking luncheon November 14 at the Philadelphia Marriott Downtown.

Networking expert and author Mary LoVerde, also spoke to the crowd. The popular speaker offered “creative ways to live a joyful and successful life and innovative techniques for keeping your balance, no matter what life throws our way.” Luncheon attendees received a copy of LoVerde’s book, “I Used To Have A Handle on Life, But It Broke.”

Jensen joined Wawa in 2003 and directs procurement, merchandising, product development and advertising for the c-store chain. She also oversees wholesale sales to other retailers and institutions. Prior to this position, she was the chain’s chief people officer with responsibility for the design and delivery of human resources services, as well as overseeing risk management and quality assurance.

Helping with style

In honor of the season, participants brought donations of slightly used clothes. The professional attire will be distributed free by Image and Attitude, a non-profit agency that helps women and men enter or re-enter the workforce.

"Image and Attitude was overwhelmed to be a part of the luncheon,” Tami Evans-Colquitt, founder and CEO of the organization, said. She said nearly half of the attendees donated professional attire at the event, including suits, shoes, accessories and dresses. “I left with two full racks of clothes and bags and bags of other items.” Evans-Colquitt added that her group was especially thankful for Carolyn Armstrong of the Campbell Soup Co. for helping connect NEW with Image and Attitude.

For more information on how you can help Image and Attitude, visit the organization’s  website at www.imageandattitude.org or call (856) 910-7650. To find a similar group in your area contact the Women’s Alliance or visit their web site at www.womensalliance.org.

“Supporting community organizations that help to empower women is a regional best practice of the Network of Executive Women,” according to Nancy Krawczyk, NEW’s director of client service. “We urge every NEW member to get involved in organizations like Image and Attitude and help lend a helping hand to women starting out in business.”

Image and Attitude

Women’s Alliance


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Food business ‘a great destination’

PSU panel urges students to consider retail

“The food industry is a great destination for young people,” NEW Director of Client Services Nancy Krawczyk told attendees at the NEW/Portland State food industry luncheon, held in conjunction with the university’s annual Food Industry Leadership Conference, October 23 in Tigard, Ore.

The reception, luncheon and panel attracted a diverse crowd of students, faculty and industry executives. In addition to Krawczyk, speakers included Lisa Early, vice president of regional sales for Frito-Lay, Jeffery Juckel, district manager for Haggen’s stores, John Jochum, distribution center director for Safeway, and Keith Fuller, director of strategic recruiting and organizational development for the Fred Meyer division of Kroger. Comments from each executive were featured in the November 12 edition of Supermarket News.

A key topic of discussion was work/life balance. “You used to have to live and breathe work six days a week, but in the last 10 to 15 years that’s changed,” Juckel said. “Now we believe that if managers work more than 42 or 43 hours a week that’s too much. The industry understands the value of family.” Early agreed, adding “we want [managers] to know when to go home.”


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