“Things won’t change if we individually fight… to get ahead.”
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The Network of Executive Women has released the first white paper in its 2005 Diversity Best Practices series, “Leverage Diversity for Competitive Advantage.” The white paper was distributed in January to the media and companies that sponsor NEW. For information on receiving copies of this report for yourself or your organization contact Executive Director Joan Toth, (312) 693-5393. |
NEW makes the case forChicago marketing conference puts focus on
$5 trillion
women’s market
The nation’s leading experts on marketing to women will share research, insights and strategies on this $5 trillion opportunity at the Marketing to Women Conference, April 18-19 in Chicago.
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Negotiate to win, Kolb tells NEW Northwest Arkansas event a hit |
The event opens Monday morning with a one-hour general session, “You Don’t Know Jill,” by Carrie McCament, co-founder of Frank About Women, the North Carolina-based marketing firm and event's presenting sponsor. It will be followed by a one-hour overview on marketing to women by Marti Barletta, Conference Chair, author of Marketing To Women and president of the TrendSight Group.
Other first-day general sessions will focus on Return on Investment in Marketing to Women, Marketing to Women 50-plus, Marketing to African American Women, On-Demand Advertising and Marketing, Real World M2W Case Studies, and Emotions in Marketing to Women.
Second-day sessions will focus on Female Retail Rituals, Selling to Women, Marketing to Mothers, Word of Mouth Advocacy, Marketing to Latinas, and more Real World M2W Case Studies. In addition to general sessions, workshops will be offered on a variety of topic both days. More
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